Sonja is a an award winning marketer and thought leader on brand building in the digital age. With years of international experience in executive roles at BMW Group and on agency side, she is known for her expertise in building premium brands and in turning customers into fans through unforgettable it through amazing brand events, a private encounter with HRH Prince Harry or a brand loyalisation tour to the remote parts of Mongolia.


In 2018 she founded a boutique agency SONNENKIND, focusing on strategic brand development through unforgettable experiences. With her clear vision and targeted approach she has developed many brands internationally and created a large number of ‘best practice’ campaigns with impressive ROI that are adopted worldwide.

Sonja and her team are also offering brand building services to fellow speakers internationally - helping aspiring as well as established speakers to professionally build their premium speaker brand. Do check out the amazing offers and how Sonja and the team can help you build your brand:  

Sonja has a brilliantly sharp mind, gives razor sharp feedback, understands what it takes to develop a brand and easily relates to the task at hand.


Get in touch today and let Sonja's experience and leadership take your brand to the next level!


Sonja Piontek is an acclaimed global keynote speaker on UltraCreativity that has inspired audiences all over the world  with her engaging speeches - be it live or virtual. 

The top female speaker is regularly booked by multinationals as well as international convention organisers from all over the world. Sonja has spoken in 27 countries and inspired thousands of people from stage.

Sonja is a high energy conference as well as virtual speaker and loved for the results she delivers She generally speaks in English and German...but if bribed with enough Crêpes au Nutella also in French. 

These are the some of the most favourite topics clients book generally. Currently, however, most speeches have a full focus on how to best navigate the crisis and develop the right mindset to successfully get through this time.

  • ULTRACREATIVITY© - Effective ways to deal with change and master the current crisis

  • ULTRACREATIVITY© - Unleashing the full potential in people and teams

  • ULTRACREATIVITY© - Embracing change and winning with an agile mindset

  • ULTRACREATIVITY© - Creating marketing magic & successfully building brands in the digital age



Sonja has successfully published the #1 Amazon bestseller UltraCreativity - The Experiment, a #1 Amazon bestselling intercultural guide book on China as well as co-authored the international Amazon bestseller Unleash Your Voice. Her new book will be published by none other than National Geographic and will be published in Oct 2021.

Sonja is originally from Munich and holds a Masters Degree in Intercultural Business Studies from University Passau/Germany Universitas Padjadjaran/Indonesia. She has lived and worked in six different countries: Germany, Austria, Indonesia, New Zealand, Indonesia, China, Singapore.

Her work is regularly featured in international luxury, lifestyle and travel magazines as well as leading global business publications:


Süddeutsche Zeitung, Portfolio, Prestige, Polo & More, World Travel MagazineBMW Magazine, SPIEGEL Online, Business Times, World Travel Magazine, and others. 


Sonja is a passionate lover of life and the creator of UltraCreativity - a proven concept that unleashes the mind's full potential! The adventurous German strongly believes in always being true to yourself, trusting yourself and following your heart

The brilliant minded business woman feels as comfortable delivering a speech to a huge audience in a tight black dress as she does riding enduro bikes in some remote part of the world. 

Sonja is truly visionary and crystal clear in her approach. Her feedback is exceptionally precise and always to the point. "Cannot" does not exist in her vocabulary. That's how she has helped many people grow in a professional and personal way and that's how she has achieved so many industry firsts. 

To her giving and sharing comes as natural as being a true citizen of the world that loves to travel, loves to ride horses or motorbikes and simply loves the outdoors. 



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Podcast Sonja Piontek with James Taylor on
"The Power of a Premium Speaker Brand" 


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