Sonja is a global thought leader on brand building through unforgettable experiences. With years of international experience in executive roles at BMW Group and on agency side, the award winning marketer is one of the strongest players when it comes to turning customers into fans.


In 2018 she founded a boutique agency SONNENKIND, focusing on strategic brand development through unforgettable experiences. With her clear vision and targeted approach she has developed many brands internationally and created a large number of ‘best practice’ campaigns with impressive ROI that are adopted worldwide.

Sonja has a brilliantly sharp mind, gives razor sharp feedback, understands what it takes to develop a brand and easily relates to the task at hand.


Get in touch today and let Sonja's experience and leadership take your brand to the next level!


Sonja Piontek is an acclaimed professional speaker that has inspired audiences across Europe, Asia and the Pacific with her engaging speeches.

She is regularly booked by multinationals & international conventions and is one of the inaugural members of Asia's leading female speaker directories KeyNote.


Sonja speaks in English and German and if bribed with enough Crêpes au Nutella also in French. 


These are the core topics Sonja speaks about:

  • SOAR - Unleash your potential

  • DARE - Magic happens outside the comfort zone

  • MARKETING MAGIC - Impressive ROI through unforgettable experiences

  • ASIA - Unexpected insights


Sonja has successfully published an intercultural guide book on China as well as co-authored the Amazon Bestseller Unleash Your Voice

Sonja is originally from Munich and holds a Masters Degree in Intercultural Business Studies from University Passau/Germany & Universitas Padjadjaran/Indonesia. She has lived and worked in 6 different countries.

Her work is regularly featured in international luxury and travel magazines as well as leading global business publications:


Süddeutsche Zeitung, Portfolio, Prestige, Polo & More, World Travel MagazineBMW Magazine, SPIEGEL Online, Business Times, World Travel Magazine, and others. 


Sonja is a passionate lover of life! The adventurous German strongly believes in always being true to yourself, trusting yourself and following your heart

The brilliant minded business woman feels as comfortable delivering a speech to a huge audience in a tight black dress as she does riding enduro bikes in some remote part of the world. 

Sonja is truly visionary and crystal clear in her approach. Her feedback is exceptionally precise and always to the point. "Cannot" does not exist in her vocabulary. That's how she has helped many people grow in a professional and personal way and that's how she has achieved so many industry firsts. 

To her giving and sharing comes as natural as being a true citizen of the world that loves to travel, loves to ride horses or motorbikes and simply loves the outdoors. 

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Connect to Sonja via LinkedIn and follow her on Instagram

© 2019 by Sonja Piontek - info(at) - Singapore / Munich